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Help Center/Audience and personalization/Check profile sync status

Check profile sync status

Martijn Douma
Martijn Douma · Co-founder bluebarry
Updated October 14, 2026

When you connect Klaviyo, Omnisend or Spotler Activate, bluebarry sends your profiles there, usually within a few minutes. The Profiles page shows, per shopper, whether that worked, and why not when it did not.

Check the Synced column

  1. Go to Audience → Profiles.
  2. Look at the Synced column. A green check means at least one tool has the profile. A red cross means none has it yet. A red warning triangle means a tool rejected it.
  3. Hover the icon to see each connected tool with Synced and when, Not synced, or Failed.
The Synced column on the Profiles page with the tooltip listing Klaviyo and Omnisend status.

The Synced column only appears when at least one of these tools is connected under Store data → Integrations.

Fix failed syncs

  1. Turn on the Sync failed filter to list every profile a tool rejected.
  2. Open a profile. A red box names the tool, when it failed and the reason the tool gave, for example an invalid phone number.
  3. Fix the cause if you can, then click Retry. The profile goes along with the next sync.

You only need Retry when a tool rejected the profile itself. Temporary problems, such as a rate limit or an outage at the tool, are retried automatically: after a minute at first, then with longer pauses of up to an hour. A profile that changes is always sent again.

Why a profile is not synced

  • No email or phone number. Email tools need a way to reach the shopper. Anonymous visitors are not sent.
  • Imported without consent. Customers that only come from an import or an order sync are sent once they give consent, or once they use your store themselves, for example by taking a quiz.
  • Still in the queue. A brand new profile can take a few minutes.
  • The connection broke. Check the tool's card under Store data → Integrations and reconnect if needed.

For Klaviyo specific problems, see fix Klaviyo sync issues.

Related articles

Fix Klaviyo sync issues

Find out why a shopper is missing or not subscribed in Klaviyo or a flow does not start, using sync status, the Klaviyo settings and consent history.

Read article →

Find and review a profile

Filter profiles by consent or purchases, read a shopper's profile, split a profile that mixes two people, and export or anonymize a shopper.

Read article →

Connect Klaviyo

Connect Klaviyo to send shoppers, their quiz answers and quiz events from bluebarry, choose your subscription settings and check that data arrives.

Read article →

Can’t figure it out? We probably can.

Every article here was written by the people who built the product. If one of them still leaves you stuck, tell us and we’ll fix it.

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Bluebarry is the AI personalization platform for ecommerce, built for beauty brands, health brands and big catalog stores. Bluebarry captures shopper profiles with quizzes, popups, product finders and more, then adapts your store, recommendations and post purchase funnels to each visitor's profile. We work with major brands like Meroda, Loye Cosmetics and Decathlon. Bluebarry works on every ecommerce platform, from Shopify, Magento and WooCommerce to CCV Shop, and is live within minutes.