Setting Up Webhooks

Webhooks send data from one app to another using a URL. Simple as that.

App A pushes data to a webhook. App B receives it. No fancy setup, no complicated integrations.

Use cases for webhooks

Build any marketing automation you want using your quiz data:

1. Email product recommendations to quiz takers who didn't convert
2. Send discount codes based on their specific answers
3. Trigger email sequences for different customer segments
4. Push quiz data to your ESP, CDP, or CRM for richer customer profiles

Two types of webhooks

• Question answered – Fires when someone answers a specific question (great for real-time tracking)
• Result viewed – Fires when they reach the quiz results page (perfect for follow-up sequences)

You can set exactly which quiz, question, or answer triggers each webhook. Want to trigger only when someone selects "Budget under $500"? Easy.

Understanding the data structure

The webhook uses your internal names from bluebarry. This keeps everything consistent but means you need to set these up properly:

• Internal question names – Change these in your funnel's left-hand menu where all your question settings live
• Internal answer values – Update these in the "Flow" section of your quiz builder

Webhook data overview

Here's everything that gets sent with each webhook:

• advisor_id (your quiz funnel ID)
• session_id (unique for each quiz taker)
• question_name (for every question answered)
• answer_values (for every question answered)
• input_values (for text input questions)
• product_id (internal bluebarry product ID)
• product_name
• product_url
• product_image_url
• All product properties that were used for filtering/matching

This gives you everything you need to build automations based on exactly what your customers told you they want.

Setting up a webhook

1. Go to your bluebarry Dashboard → Integrations → Webhooks
2. Click Add Webhook
3. Enter your webhook URL (from your receiving app)
4. Select the trigger type (Question Answered or Result Viewed)
5. Choose which quiz funnel(s) should trigger this webhook
6. Optionally, filter to specific questions or answers
7. Save and test

Testing your webhook

Use a tool like webhook.site to inspect the data bluebarry sends before connecting to your real endpoint. This helps you understand the payload structure and debug any issues.