What kind of email open and click rates can you expect from quiz-driven Klaviyo flows?

Quiz-driven flows consistently outperform generic automated flows because the content is personalized to what the subscriber explicitly shared. While results vary by industry and execution, many ecommerce stores report open rates between 45% and 65% on post-quiz flows, compared to 20% to 30% on standard welcome sequences. Click rates tend to be significantly higher as well, often in the 8% to 15% range, because the product recommendations feel curated rather than random. The key driver of these numbers is relevance — when someone sees an email that references their specific answers and shows products chosen for them, it doesn't feel like marketing. It feels like a helpful follow-up. The stores that see the best results are the ones that go beyond just listing recommended products and actually explain why each product fits the customer's stated needs.